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Browse Books: Business & Economics / Consumer Behavior

Tap: Unlocking the Mobile Economy Cover Image
Tap: Unlocking the Mobile Economy (Compact Disc)
By Anindya Ghose, James Foster (Read by)
$29.99
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Married to the Brand: Why Consumers Bond with Some Brands for Life Cover Image
Married to the Brand: Why Consumers Bond with Some Brands for Life (MP3 CD)
By William J. McEwen, Dana Hickox (Read by)
$19.99
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Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell Cover Image
Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell (MP3 CD)
By Mara Einstein, Tamara Marston (Read by)
$9.99
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Sweat Equity: Inside the New Economy of Mind and Body Cover Image
Sweat Equity: Inside the New Economy of Mind and Body (MP3 CD)
By Jason Kelly, Eric Martin (Read by)
$9.99
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What Is the Business of Literature? Cover Image
What Is the Business of Literature? (MP3 CD)
By Richard Nash, Richard Nash (Read by)
$9.99
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Why Customers Leave (and How to Win Them Back): (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*) Cover Image
Why Customers Leave (and How to Win Them Back): (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*) (Compact Disc)
By David Avrin, Larry Winget (Foreword by), David Avrin (Read by)
$34.99
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How Cool Brands Stay Hot: Branding to Generations Y and Z Cover Image
How Cool Brands Stay Hot: Branding to Generations Y and Z (MP3 CD)
By Joeri Bergh, Mattias Behrer, Tim Paige (Read by)
$29.99
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The Customer Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations Cover Image
The Customer Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations (Compact Disc)
By Knowledge@wharton, Barbara E. Kahn (Contribution by), Barbara E. Kahn (Foreword by)
$24.99
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The Customer Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations Cover Image
The Customer Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations (MP3 CD)
By Knowledge@wharton, Barbara E. Kahn (Contribution by), Barbara E. Kahn (Foreword by)
$41.99
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The Baby Business: How Money, Science, and Politics Drive the Commerce of Conception Cover Image
The Baby Business: How Money, Science, and Politics Drive the Commerce of Conception (Hardcover)
By Debora L. Spar
$26.95
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Multisensory Design of Retail Environments: Vision, Sound, and Scent Cover Image
Multisensory Design of Retail Environments: Vision, Sound, and Scent (Hardcover)
By Marko Sarstedt, Monika Imschloss, Susanne Adler
$44.99
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The Disc Code: Use the Personality Profile to Understand Your Customer and Sell Better Cover Image
The Disc Code: Use the Personality Profile to Understand Your Customer and Sell Better (Hardcover)
By Georg Dauth
$34.95
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