Description

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Packaging Sustainability

Take the lead with sustainable package design solutions

The classic role of packaging is to "Protect, Inform, and Sell." Today, packaging must do all that--but with minimal eco-impact. Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design is a comprehensive guide to thinking outside the box to create practical, cost-effective, and eco-responsible packaging.

With a broad range of contributions from pioneers of sustainability, Packaging Sustainability not only describes the concepts of sustainability but reveals the logic behind them, providing you with the tools to sift through and adapt to the ever changing barrage of materials, services, regulations, and mandates. The book:

• Enables the designer to make smart, informed decisions at all points throughout the packaging design process
• Offers a comprehensive overview of sustainable packaging design issues from leading practitioners, designers, engineers, marketers, psychologists, and ecologists
• Describes materials and processes in current use and helps the reader understand how they interconnect

With solid information and actionable ideas, Packaging Sustainability gives you all the tools for maximizing a product's shelf impact--while minimizing its ecological footprint.

About the Author

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WENDY JEDLIČKA, CPP, is president of Jedlička Design, Ltd and a member of the faculty at Minneapolis College of Art and Design's groundbreaking Sustainable Design Certificate Program. A Certified Packaging Professional, she serves as national chapter co-coordinator for the O2 International Network for Sustainable Design (o2.org) in the United States as well as O2's Upper Midwest chapter chair, and she is the contributing coordinator for Package Design Magazine's Sustainability Update feature column.