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Principles of International Marketing (Institute of Export) (Paperback)

Principles of International Marketing (Institute of Export) Cover Image
By Julia Spencer
$62.95
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Description

Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.

About the Author

Julia Spencer lectures widely on International Marketing.

Product Details
ISBN: 9780631192510
ISBN-10: 0631192514
Publisher: Wiley-Blackwell
Publication Date: July 19th, 1994
Pages: 208
Language: English
Series: Institute of Export
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