Description

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NEW RULES FOR A NEW BUSINESS WORLD

Thinking about starting a photography business? The first thing you need to know is that the rules have changed. Yesterday’s business models have collapsed. Creating a successful business in today’s "Digi-Flat" era requires a sharp new approach, one that Dane Sanders has practiced successfully and taught at Fast Track workshops and seminars all around the world. Some of the things you'll learn in this book:

How to turn the very technologies that are "killing" professional photography—such as the Internet—into your tools of success

-How to lead your business, not let your business lead you
    
-How systematizing, scaling, and outsourcing are critical concepts even for a one-person business

-How to radically rethink marketing, sales, and customer service for the 21st century

-How to hone a creative vision that works—the most powerful step you can take as a businessperson

The Fast Track Photographer Business Plan is not about building a "traditional" business plan that looks good on paper and impresses investors. It's about creating a vibrant, living business plan that will help you thrive in today's digital "Wild West," where creative content is freely distributed, where no one plays by the rules anymore, and where customers have unprecedented freedom in choosing what to buy and whom to hire. It's a groundbreaking look at running a creative business. Whether you're an amateur looking to go pro or a professional whose business has stalled, Dane's practical, on-the-ground advice will launch you on the fast track to business success.

Includes free access to Dane's online "stress test" to diagnose your business's strengths—as well as where it needs help!

About the Author

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DANE SANDERS is a noted photographer, author, and speaker. Both he and his work have been featured in numerous photography publications. Author of Fast Track Photographer and host of weekly online broadcast www.AskDane.com, Dane offers Fast Track workshops around the world and has given platform talks at WPPI, Photo Plus Expo, and Imaging USA. He can be found at www.danesanders.com.

DAVID DUCHEMIN is a Vancouver-based international assignment photographer specializing in humanitarian and world photography. David is a passionate contributor to the international photography community and the bestselling author of Within the Frame, VisionMongers, and Vision & Voice. David's work can be found online at www.pixelatedimage.com.

Praise For…

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"This book is a must for the modern-day photographer."
—Jeremy Cowart, celebrity photographer and founder of Help-Portrait

"Unusually forward-thinking and fresh. Dane's advice will help prepare current and future photographers for the ever-changing photography market ahead."
—Vincent Laforet, Pulitzer Prize–winning photographer