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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) (Paperback)

My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) Cover Image
$16.00
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This book is non-returnable.

Description


Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

Product Details
ISBN: 9780844231013
ISBN-10: 0844231010
Publisher: McGraw-Hill Companies
Publication Date:
Pages: 336
Language: English
Series: Advertising Age Classics Library