Description

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Embrace female empowerment with J.J. Martin, founder of world-renowned Milanese lifestyle brand La DoubleJ, in the ultimate insider’s guide to Italy and her magic, Mamma Milano.
 
Each copy is bound in one of three LaDoubleJ fabrics. Orders will be fulfilled with one of the fabrics available, selected at random.
 
“La DoubleJ is probably the only fashion company whose founder is also its in-house guru. Her company is growing at an increasingly fast pace, as is the community of women surrounding the label with a supportive ‘feminine energy.’” —Vogue Runway, January 2020
 
After moving from Manhattan to Milan 20 years ago, with no job, no friends, and no patience for the Italian way of life, J.J. Martin realized she had no option but to surrender to the vibrant but slow-paced lifestyle. In so doing, she discovered more joy (and success) than she could ever have imagined.
 
In this uplifting volume, Martin invites us to jump on board and join her on her journey—an outsider’s evolution through life, love, loss, creativity, and magic—to today’s beloved “Milano.” Dive into the delights of Italian fashion, food, and good living; meet some of Italy’s leading female tastemakers (the “La DoubleJ Babes”); tap into Martin’s spiritual secrets for unleashing inner creativity and wisdom; and more—all with a dash of LaDoubleJ vintage chic and oodles of Italian style. This feel-good book is a celebration and a creation story—both of a brand and of becoming your own woman, the Italian way.

About the Author

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J.J. Martin is a Los Angeles–born editor turned entrepreneur and founder of the hugely successful Milanese lifestyle brand La DoubleJ—now a global phenomenon. Having spent years scoping out the very best of Italian fashion and design as a contributing editor for publications including Harper’s Bazaar and Wallpaper*, Martin launched La DoubleJ in 2015 as a shoppable magazine selling vintage clothing and jewelry. The brand soon expanded into a full lifestyle label offering new fashion made with archival prints, cool home design, and rare vintage—all distilled through a lens of pure joy and eye-popping print—and championing Italian talent. With collections sold in more than 200 stores worldwide, La DoubleJ’s first flagship store opened in Milan’s high-end fashion district in 2021, complete with a dedicated floor offering a spiritual haven for shoppers and venue for female empowerment workshops. Martin lives in Milan.

Praise For…

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"Part of La DoubleJ’s success is that Martin’s brand is not merely products but a lifestyle. Or maybe something beyond a lifestyle . . . the clothes do seem to possess this vibration-raising quality . . .they unabashedly embrace that potential for positivity and affirmation as their reason for being."
 
— Bazaar

"In her new book, Martin, a Californian-born New Yorker who moved to Milan in 2001, offers up a resplendent take on la vita Italiana, told through her own personal journey. The book is, in equal parts, a memoir, a design journal, a travel guide, a blueprint for starting one’s own business, and even a guide to adopting a spiritual practice." 
 
— Laura Neilson


“In Mamma Milano Martin shares the best of her life and everything she loves about fashion, energy, and Italy.” 
— Elle

“[Mamma Milano is] Martin’s ode to Milan, in all its maximalist glory.” 
— Vanity Fair

“A visually stunning tome, a love letter to Italy, where Martin reveals, with humor and candor, all the lessons “Mamma Milano” taught her.”
— Travel + Leisure

“This book, a memoir-meets-travel and style guide that weaves insights into Martin’s own colorful Italian journey, comes beautifully bound in one of three maximalist La DoubleJ prints.” 
— AD Pro

“In Mamma Milano, Martin invites us to jump on board and join her on her journey—an outsider’s evolution through life, love, loss, creativity and magic—to today’s Milano.”
— DuJour

"Each volume of Mamma Milano comes bound in one of the brand’s beloved patterns, and is filled with life lessons on everything from fashion to business."
— Fashion Week Daily