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Back to topThe Branding of Polaroid (Paperback)
$39.95
Usually Ships in 1-5 Days
This book is non-returnable.
This book is non-returnable.
Description
How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.