To stop the seduction of the yet-to-smoke and to help concerned kids get the message to their smoking parents, Joseph Cherner, a Wall Street trader, and his Coalition for a Smokefree City sponsored the first annual New York City Pro-Health Ad Contest. Kids Say Don't Smoke presents, in full-color, a selection of the very best of what kids have to say concerning the dangers of smoking. Facing each page are the chilling truths about smoking. 322,000 copies in print.