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"Hype is the most fun, most outrageous, and--most of all--most true book of the year." --Olivia Nuzzi, author and Washington correspondent, New York magazine

We live in an age where scams are the new normal. Why do they happen? In this book, reporter Gabrielle Bluestone delves into the irresistible hype that fuels our social media ecosystem. A cultural examination that is as revelatory as it is relevant, Hype pulls back the curtain on the manipulation game behind the never-ending scam season--and how we as consumers can stop getting played.

"A deep dive into the depressing world of grifters, bullsh*t artists, plagiarists and long con experts turbocharged by the Internet." --Anna Merlan, author of Republic of Lies: American Conspiracy Theorists and Their Surprising Rise to Power