Description

Guide to spatial computing, focusing on advertising and marketing with real use cases

Written by Tom Emrich, the Director of AR Platforms at Niantic, a leading augmented reality company, The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing brings readers up to speed with the latest and greatest in spatial computing's influence on the field of augmented reality (AR), especially as it pertains to advertising and marketing. Readers will learn about how leading companies are already using spatial computing to find success, such as The Coca-Cola Company on the Advrty platform, with all of the tools and resources they need to start integrating spatial computing into their own marketing efforts as soon as today

A timely resource at a critical junctur when AR is getting its "PC moment," with Meta, Google/Samsung, Apple, and Bytedance all announcing AR-enabled headsets, this book covers topics including:

• The evolution of display ads, enabling marketers to show, not tell, through AR
• Out-of-home product placement, transforming the entire world into an ad opportunity
• New brand identities, crafted through the capabilities that AR offers
• Improved conversion funnels via a massive increase in available consumer data

The Next Dimension is your essential guide to understand the complexities, possibilities, and current limitations of spatial computing, along with how to integrate it into marketing and advertising campaigns to unlock new revenue opportunities.