Description

---

How can today's designers better engage with new and emerging technologies to take advantage of the opportunities these technologies can bring?

"An insightful treatment of how design must change to address the many challenges with a world of global companies and design teams."--Don Norman, author, The Design of Everyday Things

WHAT ARE THE 10 GLOBAL FACTORS THAT DETERMINE DESIGN SUCCESS?

Using a wealth of examples from across multiple industries and countries, design expert Lorraine Justice fully explores the factors that will determine your success and provides a unique framework for navigating the industry into the future.

You will learn how design and innovation are being impacted by new and emerging technologies, societal demands, cultural shifts, and broader world issues. The Future of Design is practical, concise and includes guidelines for building and supporting creative teams, advice and strategies for evaluating product concepts, and interviews with product designers, inventors, and innovators from around the world.

About the Author

---

Lorraine Justice is Professor of Industrial Design and the former Dean of the College of Imaging Arts and Sciences at the Rochester Institute of Technology (RIT). She is a Fellow of the Industrial Designers' Society of America (IDSA) and was named one of the top 40 designers to watch by ID Magazine. She was also named one of the top 50 in product design in 2016. She serves on six editorial boards for design journals around the world and, as a judge for design competitions around the world.

Praise For…

---

"This is a hugely important book that appears at a critical time."—Bruce Nussbaum, Mentor-in-Residence, New Museum, NYC, former Managing Editor, BusinessWeek

"A must read for anyone who recognizes the need to graduate past a world of objects made of wood and metal, to design experiences that will largely be made out of computer codes."—John Maeda, Global Head of Computational Design + Inclusion, Automattic, Inc.

"The Future of Design is an excellent overview of professional design. It's an invaluable resource for those interested in pursuing a career in the field or for entrepreneurs looking to harness the power of great design."—Carole Bilson, President, Design Management Institute

"Lorraine Justice has created a guide that will help designers and those who want to learn what design is and can be. Her experience as an educator, strategist and researcher provides the base to describe the who, what and why in design."—Craig M. Vogel, FIDSA, FRSA. Associate Dean, College of DAAP, University of Cincinnati

"The Future of Design is a timely book for designers, students in design disciplines, business, CEOs, product managers, and team players."—Min Wang, Professor at Central Academy of Fine Arts, Founding partner at HYVC

"The Future of Design is an authoritative and inspiring exploration into the role of design in production and society, technology and the market."—Lorenzo Imbesi, PhD, Full Professor of Design, Chair of Sapienza Design Research, Sapienza University of Rome

"An important contribution to the field of design."—Rama Gheerawo Director, The Helen Hamlyn Centre for Design, Royal College of Art

"Lorraine Justice provides a new interpretation of 'the future of design' in this networked digital era, while the narrative structure has set up a personalized framework for design practitioners, managers, and researchers."—Yongqi Lou, Dean and Professor, the College of Design and Innovation, Tongji University, Executive Editor, She Ji. The Journal of Design, Economics, and Innovation