Description

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Being able to present yourself and your work in the best way possible is a necessary skill that all new designers must master before embarking on a career--be it freelance or working within a design firm. The author provides practical advice combined with insights and personal stories from leading design professionals. The book focuses on the practical aspects of creating a great portfolio such as what potential employers or clients look for in a portfolio, how to present yourself, dealing with criticism, replying to tough interview questions and more. A unique chapter called 'Portfolio Workshop (or Portfolio Clinic)' includes sample spreads from portfolios (good and bad) with critiques and helpful commentary from leading designers. The author also includes templates for cover letters, CVs, etc. Finally, a 'Toolbox' section will include sample prompts for frequently asked interview questions and a short section on running your own freelancing practice. All in all, everything to encourage and advise the new designer.

About the Author

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Irina Lee is a Group Creative Director at Huge, leading product and experience design for a range of clients. Irina is also a teacher at the School of Visual Arts in New York City. She received a Masters of Fine Art from the School of Visual Arts, a post-graduate certificate in Typeface Design from the Cooper Union, and a Bachelors of Art in Studio Art from the University of Maryland, USA.