Description

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This book invites the reader on a journey of discovery of service systems. From a Service-Dominant-Logic perspective, such systems are the building blocks of all economic activity, and innovation of new service systems holds the promise of a new industrial revolution. Users navigating web sites, customers interacting with intelligent mobile retail applications, patients interpreting advice from health-care professionals and other sources, students interacting with teachers and learning materials, city dwellers invoking smart service applications for transportation routing, and the unlimited variations of smart service systems that will be enabled by the Internet of Things and other technologies provide ample evidence of the need for service innovation. This book presents an overview of the foundational constructs of service science and models of co-creative systems, with the aim of enabling the reader to be a service innovator. The value proposition of this book is the opportunity to fill each reader's knowledge gaps and offer a comprehensive, coherent, and introductory overview of service system modeling.

About the Author

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Ralph Badinelli is a chaired professor in the Department of Business Information Technology, Pamplin College of Business of Virginia Tech. He received PhD and MS degrees in Management from the Krannert Graduate School of Business of the Purdue University, an MS degree in Physics from the Purdue University, and a BS degree in Mathematics and Physics from the Hofstra University. Dr. Badinelli is a board member of the International Society for Service Innovation Professionals (ISSIP), an executive officer of the Service Research & Innovation Institute (SRII), former chairperson of the INFORMS Service Science Section, and a member of the Institute for Operations Research and Management Science (INFORMS), Project Management Institute (PMI), and the Association for Operations Management (APICS).