Description

Science classes develop scientists, however, not always effective communicators. This leads to scientists who understand the issues and the range of solutions, but not necessarily how to actively connect with audiences or impact behaviors. Speaking of the Environment: What Your Science Classes Didn't Teach You About Effective Communication is a guidebook to help connect science and environmental needs with winning communication strategies.

If you are a scientist or anyone who needs to communicate with non-scientists, the authors wrote this book for you.

Throughout this book, readers will learn tips and tricks to:

• listen to diverse perspectives to understand what audiences value
• inform outreach strategies
• minimize jargon to avoid losing audiences
• incorporate storytelling to engage audiences and
• create "sticky" messages combat the misinformation epidemic
• visualize data and information, and much more

In Speaking of the Environment, Jasinski and Jasinski combine their decades of award-winning experience in environmental communication working with a wide range of organizations to create change. Use the lessons in this book to make real connections and move the needle on protecting and restoring the environment.