Description

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Master the strategies for successful copywriting

Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience.

What sets this copywriter's handbook apart from other copywriting books:

• Copywriting 101—Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age.
• Fundamental strategies—Put principles into practice with strategy sessions, real-life examples of great copywriting, and a call to action that challenges you to use what you've learned.
• But wait, there's more—Build on your new copywriting skills with specific tips to create marketing communications for your branding, websites, emails, digital ads, social posts, and more.

Discover how to reach your audience through persuasive copywriting using the lessons and examples found in this strategic copywriter's guide.

About the Author

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Nicki Krawczyk is a copywriter with 15+ years of experience writing for Fortune 500 companies, solopreneurs, and every size business in between. She also coaches people to become professional copywriters via her website, FilthyRichWriter.com, and her Comprehensive Copywriting Academy.

Praise For…

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"Without the right messaging, your product will not scale to its fullest potential. Nicki is the go-to when it comes to taking plain, boring words and turning them into irresistible offers. This book is a must-read for business owners looking to enhance their marketing strategy." —Stacy Tuschl, host of the Foot Traffic Podcast and small business strategist

"Nicki is the real deal. I've personally collaborated with her and know that some of the biggest companies in the world have had the same advantage. She has a level of insight and expertise that outshines the vast majority of other copywriters and marketers. This book is going to be invaluable for both business owners looking to build their revenues and writers looking to get into copywriting themselves." —Melody Manning, creative director and manager of creative services, Marshalls

"Illuminating! Nicki lays out an extensive view of copywriting—packed full of rich insights, tips, and key takeaways. It is a fun read because Nicki has a playful way of laying out the content, which keeps the pages turning. As a business owner, I will continue to reference this book to meet the changing needs of our customers as the business grows." —Susie Tomenchok, author of The Art of Everyday Negotiation Without Manipulation

"A must-read for every business owner, Copywriting Strategies demystifies persuasive copy by offering both insight and actionable strategies. With Nicki's wonderful sense of humor and straightforward approach, this will soon become the seminal book on copywriting." —Nick Demos, Tony Award-winning producer and creative business coach