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Viral Marketing: An Exploratory Study of Its Antecedents and Consequences (Paperback)

By Balpreet Kaur

$39.00
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Product Details

ISBN: 9781805253280
ISBN-10: 180525328X
Publisher: Bkaur Books
Publication Date: March 28th, 2023
Pages: 368
Language: English

Categories

• Marketing - Research
• Advertising & Promotion
• Media Studies