Description

The study on "Customer perception of Service Quality in Hotel Industry" A case study in Bangalore provides empirical study towards solving the challenge for the hotel management to determine the satisfaction level of their most important service quality dimensions so as to improve on them and ultimately improve on their service quality levels. This will enable the hotel owners to retain existing customers and attract new ones at a lower cost.

The quality of service in hotel industry is an important factor of successful business. The existing trend of complete quality management in hotel industry ensures the achievement of competitive advantage of hotel companies and is therefore the subject of contemporary research into service quality in hotel industry. High customer satisfaction is critically important to the hotel industry; therefore, the importance and performance of Hotel should be examined from guests' perspectives. The quality of product and service in hotel industry is an important factor of successful business. This study examines customers' perception of Hotel product and service. The success of the hotel and lodging industry in a global environment depends on its degree of professionalism. Product quality and service efficiency need to be strengthened if a more professional lodging work force is to emerge. Delivering quality product and service is an essential strategy for success and survival in today's competitive environment. For this study five renowned star hotel of Bangalore have been surveyed and studied and analysis has been done. The research has been done to help hotels to improve their product on the whole so necessary a recommendation has also been given.

The concept and the conceptual model of service quality is indispensable if we wish to understand the genesis of service quality and potential gaps in quality. The aim of this thesis is to show the importance of service quality in hotel industry from both the conceptual standpoint and that of service quality measurement. The thesis describes the most common criteria for measuring service quality, namely the model of internal service quality and the SERVQUAL model. The shown results are those of quantitative and qualitative application of such models in hotels.