Description

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The unique characteristic of the international banana trade is distinguished from other commodity trades by the intensity of its politics and the importance of a small number of companies which have dominated the trade for over
a hundred years.

This book provides a comprehensive guide to the trade in the world's most popular fruit. Covering all aspects of the trade from patterns of production and consumption to pricing trends, from details of the companies involved to consideration of international political constraints.

Analysts and policy makers within the trade or governmental organisations, economists, food retailers, marketing professionals and students of international affairs need look no further for a reliable reference guide to this complex
trade.

About the Author

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Julian Roche has over 20 years' experience serving in various corporate and academic positions including Director of Forecasting Service at DRI McGraw-Hill, Lecturer of Corporate Finance at Southampton University, UK and Head of Research at Hudson Venture Partners where he was responsible for the selection and evaluation of investment projects and account management.