Description

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Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies -Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a talent pool capable of adjusting to the next wave of technology around the corner. For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around technology. Socialized represents a "playbook" on how to create such a high-performing social enterprise. Filled with clear strategies and real-life stories from visionaries and change makers, the book is designed to help leaders motivate employees throughout the organization to adopt a "social" mindset, ensuring success against the competition.

About the Author

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Mark Fidelman is a proponent of Social Business transformation, both internal and external. "Empower your employees and listen to your customers," he says, "and you'll quickly cut costs, increase revenue, and develop an innovation machine." His 'take no prisoners' view makes him one of the most widely read bloggers in the Social Business space. Mark has deep experience in sales, marketing, and social media. He's led sales as a section 16 officer for a public company, and is well acquainted with how large Fortune 500 and small companies operate. Mark is known for his industry public speaking and keynote presentations. His work is frequently featured in the media, most recently in "Forbes, The New York Times, " and "Business Insider."