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Design: A Business Case: Thinking, Leading, and Managing by Design (Paperback)

Design: A Business Case: Thinking, Leading, and Managing by Design Cover Image
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About the Author


Brigitte Borja de Mozota is one of the world's most prominent scholars in the domain of design management and author of the reference book Design Management - Using Design to Build Brand Value and Corporate Innovation. Currently, a consultant as well as professor and supervisor of MBA "managing by design" theses, she concentrates on mission-driven projects and to develop tools to help understanding the value of the design industry and design-driven innovation, as well as on leadership challenges in economics.

Product Details
ISBN: 9781952538261
ISBN-10: 1952538262
Publisher: Business Expert Press
Publication Date: August 24th, 2020
Pages: 194
Language: English