About the Author

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Gautam Mahajan, internationally acclaimed expert in value creation, strategy, general management and globalization is president of Customer Value Foundation, founder editor of the /i>. He chairs the Global Conferences on Creating Value and mentors the Creating Value Alliance. His books include Value Dominant Logic; Value Imperative; Value Creation; Creating Customer Value Can Make you a Great Executive, and more. He is also a featured international speaker. Clients included Alcoa, GE, State Farm Insurance, Wisconsin Energies, Sun Australia, Sealed Air, and more.