Description

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An eye-opening antidote to the endless-growth mindset, Big Enough offers an alternative path to career success.

In this illuminating book, entrepreneur Lee LeFever gives an inside view of building a scalable, product-focused business, while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was profitable yet small enough to pivot and innovate. Lee takes you through the multiple business models they pursued—marketplace, digital product licensing, subscription services, distribution partnerships, and more—and offers his best tips for how you, too, can build a lightweight business that supports a life you love. A must-read for anyone interested in entrepreneurship, business strategy, and e-commerce, Big Enough arms you with insights into how technology and innovation are changing the face of business—and how the science of happiness and the pursuit of values can help redefine what it means to be successful.

About the Author

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Lee LeFever is the co-founder of Common Craft and author of The Art of Explanation. Since 2007, Common Craft has won numerous awards, worked with respected brands like LEGO, Google, Intel and Ford, and created original explainer videos that have earned over 50 million online video views. Today, Common Craft produces educational guides, ready-made videos and digital visuals that are used by educators in over 50 countries. Lee and his partner Sachi are Common Craft’s only employees and work from their home off the coast of Washington State. www.leelefever.com