Description

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Explains Bayesian statistics using exciting real-life applications and simple tablesDemonstrates that Bayesian statistics is merely a natural way of thinking Offers an accessible, non-technical approach to Bayes' RuleShows how to sort out the alternatives when a decision has to be made

About the Author

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Alan Jessop holds degrees in Civil Engineering and Computer Science. Before his current position as MBA Director at the Business School in Durham, UK, he worked as a transport planner in local government and as a consultant. Primarily teaching MBA students, he has lectured at the University of Westminster, UK, the University of Warwick, UK and at the European Business School near Frankfurt, Germany. Jessop's research focuses on multi-attribute decision-making and design patterns.