About the Author

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Professor Dr. Peter Zec, born 1956, is an international well-known design expert. He is the founder and CEO of Red Dot. He has been active for over 20 years as a communications and design consultant for numerous companies and lectures throughout the world in design-relevant topics. As an expert on the international design scene he is the publisher of the Red Dot Design Yearbook and the International Yearbook Communication Design. Vito Orazhem is Vice-President at Red Dot. Burkhard Jacob is Managing Director of Red Dot Institute.