Description

INTRODUCTION Human is a social animal. Whatever happens in society have an impact over him and vice versa. The human mind is not stagnant; instead, it is an ever-changing phenomenon albeit slow. In this way, it shaped continuously by the intersection of two powerful forces: biology and culture. Although culture is the amalgamation of many things but here, in particular, technological innovations (specifically the advancement of the Internet) has profoundly altered the way human being think, feel, and behave. These changes do not occur on a blank slate. The brain is a highly plastic, flexible organ. Moreover, thanks to these characteristics of the human brain, it can quickly adapt to any given environment be it natural or men made. For example, take the example of literacy. It requires training that alters the brain's necessary wiring. The organization of neurons into a highly efficient specialized system connecting visual processing with the verbal language system and manual motor outputs takes serious work. Sustained and guided attention alters the brain structure and gives it new powers (Jack.A, 2014). In the past century, many researches have been conducted to find out how different cultural contexts interact with the human psyche to develop new behaviors and ways of thinking. The widespread availability of high-power computers in combination with high-speed Internet connectivity has led to an era of technological change whose ability to shape human awareness is comparable to the invention of the printer. Now the Internet is everywhere. It is not only in the office buildings of the most developed countries but also in the hands of people of all ages everywhere via smartphones. Information is flowing around the world at a quantity, speed, and with a lack of barriers that represents a sea-change from the past. This revolution not only changes the information we have access to, but also the very nature of