Description

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El metaverso va a cambiar tu vida. Descubre c mo.

El t rmino metaverso est en todas partes, desde las portadas de los peri dicos hasta los discursos de los directores ejecutivos de las Big Tech, incluidos Sataya Nadella y Mark Zuckerberg, quienes revelaron en octubre de 2021 que Facebook estaba cambiando su nombre a Meta.

Pero qu es exactamente el metaverso? Tal y como nos explica Matthew Ball en este libro, el metaverso es el sucesor del internet que hemos conocido hasta ahora. El metaverso es un mundo virtual en 3D, una red de experiencias y dispositivos, herramientas e infraestructuras interconectados que van mucho m's all de la mera realidad virtual. Internet ya no estar solamente al alcance de la mano: rodear nuestras vidas, trabajo y ocio, que pasar n a tener lugar dentro del metaverso.

El metaverso est a punto de revolucionar todas las industrias y funciones, desde las finanzas y la atenci n m dica hasta los pagos, los productos de consumo e, incluso, el trabajo sexual. En breve, todas las empresas deber n tener su espacio en el metaverso. O no sobrevivir n.

Aportando claridad y autoridad a un concepto emocionante pero frecuentemente malinterpretado, este libro brinda las claves para entender una tecnolog a que no's lo generar billones de d lares, sino que impulsar una remodelaci n radical de la sociedad.

ENGLISH DESCRIPTION

The term "Metaverse" is suddenly everywhere, from the front pages of national newspapers and the latest fashion trends to the plans of the most powerful companies in history. It is already shaping the policy platforms of the US government, the European Union, and the Chinese Communist Party.

But what, exactly, is the Metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences, and also underpin much of the physical world. For decades, these ideas have been limited to science fiction and video games, but they are now poised to revolutionize every industry and function, from finance and healthcare to education, consumer products, city planning, dating, and well beyond.

Taking us on an expansive tour of the "next internet," Ball demonstrates that many proto-Metaverses are already here, such as Fortnite, Minecraft, and Roblox. Yet these offer only a glimpse of what is to come. Ball presents a comprehensive definition of the Metaverse before explaining the technologies that will power it―and the breakthroughs that will be necessary to fully realize it. He addresses the governance challenges the Metaverse entails; investigates the role of Web3, blockchains, and NFTs; and predicts Metaverse winners and losers. Most importantly, he examines many of the Metaverse's almost unlimited applications.

The internet will no longer be at arm's length; instead, it will surround us, with much of our lives, labor, and leisure taking place inside the Metaverse. Bringing clarity and authority to a frequently misunderstood concept, Ball foresees trillions of dollars in new value―and the radical reshaping of society.