Description

Media is such a factor that has touched every aspect of an individual's life in contemporary society. It is so obvious that media has affected Indian society to a great extent in the last five decades. The coming of improved satellite channels and especially foreign channels has introduced many changes in the tradition-bound Indian society. By media, we generally mean an institution that uses sophisticated technologies for the communication of ideas. Some of the important and popular media are newspapers, television, radio, books, magazines, advertising billboards, etc.